Google Ads for Concrete Coatings: How to Run Successful Campaigns?

Introduction 

Dear Concrete Coating Business Owner, Are you looking for a technique to obtain a lot more qualified leads into your pipeline?

If you just said yes, then Google Ads is your best friend. It’s a popular and efficient technique to fill your funnel with leads and potential clients.

Google Ads is the most effective way to grow your concrete coating business. That’s a big claim, but as we all know, there’s a reason Google is among the world’s biggest Goliaths.

Ad spend. Every day, nearly 3.5 billion queries are made using just the Google search engine. Indeed, it is 3.5 BILLION.

Therefore, it implies…

The more frequently your company appears in the top search results in your location, the more chances you have to attract people who are actively looking for your services right now.

Google Ads for concrete coating services can help you reach more than 90% of online consumers. So, if you are looking to find out how it works, how it benefits your business, and more about it – then this blog is all you need. Let’s keep reading.

Why Google Ads for Concrete Coatings?

Google Adverts is a pay-per-click (PPC) advertising network that was formerly known as Google AdWords. It helps businesses to show advertisements to customers who are actively searching for similar items or services. Google AdWords is especially beneficial for the concrete coatings sector for the following reasons:

• High Intent Audience: Businesses can target consumers who are actively looking for concrete coatings or related services by using Google AdWords. These users have a higher conversion rate since they are frequently further down the sales funnel.
• Precise Targeting: To make sure your ads are seen by the correct people, you can use Google Ads to target particular keywords, demographics, regions, and even times of day. 
• Beneficial at all touchpoints: Any industry, regardless of type, can benefit from Google AdWords. This is due to the nature of the advertising approach. Google adverts are worthwhile investments since they display your adverts to users at the exact moment they are most interested in what you have to offer.
• Measurable Outcomes: Google AdWords offers comprehensive analytics so you can monitor the effectiveness of your ads and modify your plan in response to information.
• Flexibility and Control: This versatile platform allows you to customize it to meet your specific business objectives by giving you complete control over your budget, bidding tactics, and ad placements.

For instance, if a searcher is specifically seeking concrete contractors, concrete coating services, etc., and your concrete advertisements are prominently shown at the top of the search results, that is a possible click right there. Then, by designing a beautiful and appealing landing page, you can convert that click into a lead, and then into an acquisition. In other words, if you can persuade the searcher who clicked on your ad that your concrete coating company is the best option, you’ve gained a new customer.

How to Run Google Ads for Concrete Coating Business? The Simple Guide!

In order to run successful google ads campaign for your concrete coating business, you need to abide by the comprehensive checklist. If you are looking to find that out, we have got you covered. Keep reading. 

Establishing the Target Market

When creating Google Ads ads for concrete coatings, it is critical to carefully identify your target demographic. These fall into two main categories:

• Residential Clientele: Homeowners wanting to enhance their property with protective or ornamental coatings applied to driveways, patios, or garage floors.
• Commercial Clients: Companies, constructors, and contractors in need of specialty coatings for large-scale commercial buildings like warehouses and factories.

Focusing on B2B customers, such as contractors and construction businesses, allows you to target people searching for large-scale projects. B2C clients, on the other hand, are mostly do-it-yourselves or homeowners looking for particular coating solutions. 

Choose the right type of Google Ads. 

There are several Google Ads campaign types that can be useful for your concrete coatings business. Let’s learn about the various Google ad types and make an informed decision.

• Search Ads: These are for users who are actively looking for concrete coating solutions via keywords. Concrete coating businesses can generate qualified leads by incorporating high-intent keywords in a persuasive ad copy. Using direct ad copy that is associated with high-intent keywords.
• Display Ads: Visual advertisements that highlight completed projects or solutions can easily attract buyers(as it builds trust and they can see what you can offer to them), especially in the residential sector.
• Remarketing Campaigns: These types of google ads help concrete coating businesses in targeting users who previously visited your website but did not get converted. You can start a remarketing campaign for those prospective clients with a special offer, discount, or anything relevant that encourages them to come back and click the call to action button. 
• Local Services Ads: When you own a physical location or maybe focus on one particular country, state, city, or region – these ads can boost visibility for businesses offering services in specific local areas, making it easier for nearby customers to find and contact you.

You can even run all these types of ads simultaneously – based on your requirements to get the maximum conversions. 

Keyword Analysis

Any effective Google Ads campaign starts with a solid keyword strategy. Businesses should concentrate on long-tail and high-intent keywords that draw in the appropriate clientele when marketing concrete coatings.

• High-Intent Keywords: Examples of this include “garage floor coating,” “concrete sealer,” and “industrial concrete coatings.” Customers who are actively looking for particular services are drawn to these phrases.
• Long-tail keywords: Focus on more specialized requirements, like “warehouse epoxy floors” or “anti-slip concrete coatings.” These keywords help to attract clients that have highly specific needs.
• Local SEO: You can add location-specific keywords such as “concrete coatings near me” which guarantees that ads reach clients in specific geographic areas, especially for service-based firms.

Appealing Advertising Copy

After you have analyzed your target market and found the best keywords, it’s now time to curate an appealing advertising copy. Put a stop to voicemails that sound like background noise. You will need to write attention-grabbing advertisement copy that strikes a deep chord with your ideal client and gives you a competitive edge. 

Consider headlines that target their needs and pain points specifically:

• For a homeowner, the possibility is: Are You Sick of Garage Floor Cracks? Get a Stunning, Long-Lasting Coating Now!
• For a business client: Use High-Strength Concrete Sealants to Increase Warehouse Safety and Productivity.

However, you should include highlighting your USP in your ad content in a clear and concise manner, such as a lifetime warranty, a wide range of color options, or next-day installation. It helps you to stand out from competitors and entices visitors to click through for more details.

Also, don’t forget to include a strong call to action (CTA) to encourage them to take the next step, such as “Schedule Your Consultation” or “Get a Free Quote.” You can use phrases like “transform,” “guarantee,” or “limited time offer” that convey feelings of urgency and excitement that drive them to click the CTA button. 

To create effective advertising writing, keep in mind that knowing your audience’s psychology is just as important as using strong language. By addressing their goals and worries, you can write advertising content that is both informed and compelling, driving your Google Ads campaign to success.

Incorporating Keywords Strategically

Keywords are the backbone of your Google Ads for concrete coating. So, when you have chosen the right keywords and written a compelling, targeted, and persuasive copy – the next step is aligning the keywords strategically in the content. 

Placement: Use keywords wisely in your descriptions and headlines; stay away from crowding them in. Google doesn’t like keyword stuffing and you will lose out your credibility.

Natural language: Incorporate keywords naturally while keeping your ad copy persuasive and in a natural tone. Focus on selecting keywords that align with your specific services, whether it’s “garage floor coating,” “commercial concrete coating,” or “decorative concrete finishing.” Keep your target audience in mind, emphasizing what sets your concrete coating business apart and ensuring that the ad appeals to their needs.

Keyword Placement in Key Areas: Keywords in prominent positions increase the chances of Google recognizing their relevance. So, if possible – position your keywords strategically in your headlines, banner lines, CTA buttons, and other such key areas without overloading the content. 

Maintain Keyword Variability: Use variations of your main keywords to avoid redundancy and reach a broader audience. For example, if “concrete coating” is your primary keyword, incorporate related terms like “epoxy flooring,” “garage floor coating,” or “concrete finishing services.” It keeps your ad copy diverse, helps you stay away from keyword stuffing, and also ensures you cover multiple relevant search queries.

Using Ad Extensions 

Ad extensions are a great way to enhance ad visibility and offer more content. You can use:  

• Site link extensions to guide visitors to specific pages on your website, such as the services, portfolio, or contact page. 
• You can use callout extensions to draw attention to special offers or features, such as “Free Estimates” or “24/7 Emergency Service.” 
• It also makes it simpler for your target customers to get in touch with you via call, email or even visit your physical location by using location extensions to show your company’s address and phone number.

Concrete contractors can provide users with more relevant and useful information directly within their ads by utilizing ad extensions. Contractors may improve their ad visibility and user experience by implementing ad extensions, which will result in more conversions and leads. It’s critical to test out various ad extensions to determine which ones work best and resonate most with your target demographic.

Make A Realistic Budget & Stick to it. 

When you are planning a paid Google ads campaign for your concrete coating business, you need to set a realistic, relevant budget and stick to it. Setting a budget that works for your business goals, the level of competition, and your ability to effectively reach your target audience is crucial.

Here’s what you can do: Begin with a modest budget and keep a careful eye on the campaign’s performance to understand what’s working and what’s not. When assessing the efficacy of a campaign, pay close attention to variables like cost-per-click (CPC), click-through rate (CTR), and conversion rate. Adjust your budget to maximize your return on investment (ROI) while staying within your budget.

For example, you can start with a modest budget of $50 a day, for your Google Ads campaign targeting keywords like “garage floor epoxy. Then, you can monitor key metrics like cost-per-click (CPC), click-through rate (CTR), and conversion rate. 

If you see good results, like a high CTR and consistent conversions, gradually increase your budget to maximize your return on investment (ROI), and if not then think of other keywords and strategies to maximize the impact. This approach helps you optimize your ad spend while reaching more potential customers for your concrete coating business.

Leverage the Power of Remarketing 

Remarketing is one of the effective and conversion-driven marketing strategies to get the most out of ROI for your Google paid ads. You can set up remarketing efforts to re-engage visitors who once visited your website but did not convert. 

To get these people to come back to your website and finish a desired action—like getting a quote or setting up a consultation you need to create customized adverts and offers for your target audience.

Remarketing allows concrete contractors to stay at the forefront of potential clients’ minds and encourage them to hire you. To run successful remarketing campaigns, you must build appealing remarketing ads and offers that encourage users to come back to your website to finish a desired action, such as completing an inquiry form or calling for further details. 

For example, for your concrete coating business, when a potential customer visits your website, browses your services like “garage floor epoxy” or “commercial concrete coatings,” but leaves without requesting a quote. You can set up a remarketing campaign targeting these visitors with a customized ad offering a 10% discount on their first service or free consultation. This way, you remind potential clients of your services and encourage them to click a CTA button.

To Wrap it Up!

Google Ads is more than a tool; it is a digital partner that evolves alongside your concrete coating business. You are already aware of the fact that: Individuals and clients who would who purchase concrete coating expect it to perform well, last a long time, and look nice. And, you can be able to show it to your customers through strategic Google campaigns. 

It can transform your online presence, broaden your customer base, and get potential customers to click the CTA button while maximizing sales, revenue, and overall bottom line. 

If used effectively, Google Ads can help you gain more visibility; however, the right type of visibility ensures that your services are displayed where they are most important. You just need to curate a result-driven Google ads campaign and get the desired results. 

If you are willing to know more about how to create a Google ads campaign strategy for your concrete coatings business, then you can book a consultation call with me & I can guide you further. 

Frequently Asked Questions(FAQs)