Marketing vs Promotion vs Advertising : Everything You Need to Know:

Marketing vs Promotion vs Advertising Everything You Need to Know

Introduction Did you ever think about certain terms like marketing, promotion and advertising being frequently used in the companies alternately? What is the difference between marketing promotion and advertising? Marketing refers to a complete strategy that includes the market research, product development, pricing strategies, distribution channels, branding, to advertising and promotion, aimed at ensuring that […]

How to Calculate ROAS Google Ads

How to Calculate ROAS Google Ads

Learn how to calculate ROAS (Return on Ad Spend) for Google Ads to measure campaign performance, optimize budgets, and boost profits effectively.